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The Syllabus

ENG 260 Business And Professional Writing

Medaille College - Fall 2009

this page

September 8-11, 14-18, 21-25, 28-2

October 5-9, 13-16, 19-23, 26-30

November 2-6, 9-13, 16-20, 23-24

November 30 - December 4, 7-14


This is a good page to bookmark.

The links on this syllabus will take you on divergent paths. I don't expect any of you to read -- or to need -- all of it. However, if you're going to progress towards the course objectives, I do expect all of you to read -- and to need -- much of it. It's up to you to balance your learning style against these resources.

Schedule at a Glance

September

in-class

8-11

course web, reports, models, and project materials

document design, model reports, school network, intro to HTML

14-18

file formats, text files, school network

HTML resume

21-25

oral presentation on web widgets -- written report due as .txt file, sent to me as email

28-2

text report and style sheet troubleshooting

style sheets, text report, email, discussion forum, wiki, blog

visual design, colors, fonts and boxes, spreadsheets, tables, graphs, charts

media sources (images, music, video)

images, screenshots, image formats, image editing

October

 
5-9

lastname folder online, HTML tables

FTP

13-16

first gateway
first portfolio review

report: .txt email, forum, wiki, blog

.xls table
.xls chart
.jpg image

media asset folder

Web report, HTML

HTML templates, style sheets

19-23

HTML style sheets -- CSS: cascading style sheets

26-30 word processing, portable document format, audio capture

November

 
2-6

presentation slides, master slides, transitions, animations; videos

9-13

audio editing and distribution, videos

second gateway
second portfolio review

.htm report
.css html style sheet

.doc report
.pdf report

.mp3 summary
.ppt slides

16-20

student oral presentations on Web 2.0 / social media / new media company - schedule

23-24

student oral presentations on Web 2.0 / social media / new media company - schedule (con'd)

December

 
30-4

final gateway: portfolio critiques, troubleshooting and rehearsals; videos

7-14 student oral presentations with visual aids - schedule


September 8 - 11

introduction

the course

* attitude, persistent learning

* can't be too technologically adept

innovation adoption

adoption curveInnovators - Brave people, pulling the change.
- Innovators are very important communicators

Early Adopters - Respectable people, opinion leaders
- Try out new ideas, but in a careful way

Early Majority - Thoughtful people, careful
- Accepting change more quickly than the average

Late Majority - Skeptical people
- Will use new ideas or products only when the majority
is using it

Laggards - Traditional people, caring for the 'old ways'
- Critical towards new ideas and will only accept it if the new
idea has become mainstream or even tradition

It is nonsensical to ask, "Where are you on this curve?" It's just a curve. However, it makes sense to ask, "Where are you on this curve for cell phones among 18- to 24-year-old Americans?"

the course web

essays vs reports

project materials

content
structure
presentation

school network

intro to HTML

de-construct a web page

Hand-coding your first web page

to do

read the course web

read project materials to choose yours

At the Bistro, our course discussion forum, register. If you already have registered here in a previous semester, that old username should work just fine. Learn more about registering.

After you submit your registration, you should very quickly, in a few minutes at most, get an email with a random, hard-to-remember password. Feel free to change it by editing your profile.

At the Bistro, post a message on the General Discussion forum to introduce yourself to your classmates and to make sure you understand the mechancis of posting. Also, send me an email at douglasanderson13 at gmail.com telling me what username you have chosen.

sign up for a presentation the week of Sept 21 - 25 via email, douglasanderson13 at gmail.com

Bistro posting on your plausible client

bring a resume, preferably yours, to class on Tuesday

sign up for your first presentation via email -- first come, first served

September 14 - 18

file formats

text files

Hand-coding your first web page

your resume as .txt file, .htm file, and .doc file

document design

style sheets - in a separate .doc file, specify the following for the .doc file containing your report.

background, text, headings, headers/footers, lists, bullets, tables, graphs/charts, boxes, images

placeholders - symbols to indicate where a box, image, or other feature-to-come will display. Ex: [ image of athlete ]

download KompoZer and put it into your last name folder on your M: drive

to do

Bistro posting on your plausible client

.txt report due September 25

sign up for a presentation for next week

September 21 - 25

oral presentation on web widgets -- written report due as .txt file, sent to me as email

schedule of presentations on reports page

AddThis

Kaboodle Nujij
Backflip kIRTSY Propeller
BallHype Link-a-Gogo Reddit
Bebo LinkedIn Segnalo
Blogger Live Simpy
Blogmarks Menéame StumbleUpon
Delicious Mister Wong Tip'd
Digg Mixx Tumblr
Diigo Multiply Twitter
Fark Hatena WordPress
Faves Netvibes Yahoo Buzz
Favorites Netvouz Yardbarker
FriendFeed Newsvine  

text report due September 25

What should the .txt version of your report look like?

September 28 - October 2

To the Tuesday/Thursday sections: Sorry for the difficulties on Tuesday. Here's what happened:

AIT Goes Offline After Core Router Failure
by Justin Lee
Web Hosting Industry Review, September 29, 2009

Here's how the company handled it:

AIT System Status Page

Announcements

Yesterday's outage started yesterday morning at about 9:45AM ET when our core router in our Maiden Lane facility blew a power supply.  When we had redundant power supplies, the issue blew the backplane of a Cisco 6509.  We also had a redundant router plan from one of our other facilities when a move of internet connection was planned next week, but because that wasn't done yet, we had to go with Cisco's on site replacement options.  Cisco had an on-site replacement in 4 hours, however we ran into a switching loop when reinstalling the device later in the day.  Most sites were online around 5PM ET, but went back down around 6PM until we resolved the problem around 9PM ET.  I apologize for the problem.  You will be able to submit support tickets normally in the Online Customer Care Center at https://order.aitcom.net later today.  This is my and my teams number 1 priority.  This was caused by a hardware problem and restoration of this application is highly complicated.  It would have been resolved yesterday afternoon had it not been for this network problem.

At Google Images, start downloading, saving, and editing (crop, resize, add text, combine images) images relevant to your report.

text report

file formats

text reports: email, discussion forum, wiki, blog

report and style sheet troubleshooting

make a text style sheet in class and apply it to a model report

design

document design: parts and principles

visual design: colors, fonts and boxes

graphic elements

graphics: image editing - crop, resize, add text, combine images

data: spreadsheets, tables, graphs, charts

topics: images, screenshots, image formats, image editing

media

media sources: images, music, video

If you want to snag a video from one of these sites -- blip.tv, break.com, dailymotion.com, facebook.com, livevideo.com, metacafe.com, myvideo.ch, myvideo.de, veoh.com, youtube.com -- try MediaConverter.

skills: crop, resize, combine, and filter images

your lastname folder

these folders/files should be in your lastname folder:

index.html

your "home page" or "welcome page" that has, at a minimum, links to all the other files and folders in your lastname folder as well as links to your .txt file and to the off-site assignments (forum, blog, wiki). The before-and-after image (cropped, resized, etc.) and the table/chart can be on the welcome page or linked to it. Your welcome page will be an example of your design skills, emphasizing attractiveness and accessibility. This is your web. As long as you have the images and links I need, you can add any images and text or even widgets (sports scores, weather, links to social media sites) that you would like.

images/

your folder of harvested images, anything and everything that you download and make, including:

style sheets and screenshots (project palette, tables, charts)

you can further organize them with subfolders -- ex: lastname/images/screenshots/ or lastname/images/webreport/

web report

note: we will get to these other reports in the second half of the course. You will not have them for the first gateway on October 13 and 14.

a subfolder of your lastname folder

name the folder after your report title or your client -- ex: lastname/hockey/ or lastname/tom/

other versions of your report

.doc and .pdf -- word processed for printing

.mp3, .ppt, .mpg/.wmv/.mov -- podcast, slide presentation, video

to do

Find images relevant to your report. Put them into the images folder in your lastname folder. Crop and resize them as needed. Sources: Google Images, your own camera, various databases and archives available from these media sources.

Download KompoZer Portable to your personal folder on the M: drive. You will use it to design and edit web pages.

Download FileZilla Portable to your personal folder on the M: drive. You will use it to FTP files to your public folder at toLearn.net/eng260/f09/lastname/.

Post your New Media Ventures report:

bulletas a new topic at our ENG 260 Bistro forum.

bulleton a blog you create at Blogger.

bulleton our course wiki, New Media Ventures Reports, at Wetpaint. username: medaillewriters, pwd: jurasek13

October 5 - 9

Given the progress we are making, I am postponing our first gateway review until next week -- October 13 - 16.

This week, we will review what we have done so far, and you will have time to work on the welcome page of your web.

data: spreadsheets, tables, graphs, charts

FTP - File Transfer Protocol

due October 6: table, chart, screenshot, image

Hand-coding your first web page

The Anatomy of a Web page

HTML Basics

Style Sheets

October 13 - 14

first gateway, first portfolio review

.txt report: email, forum, wiki, blog
.txt style sheet
.xls table
.xls chart
.jpg image

October 15 - 16

Web report

HTML

CSS - style sheets - specify the following for your .htm file

background, text, headings, lists, bullets, tables, graphs/charts, boxes, images

to do

to keep up, by the end of this week, you should have template pages laid out and linked via a nav bar for the web version of your report.

October 19 - 23

word processing

style sheets

portable document format

Web report

HTML

CSS - style sheets - specify the following for your .htm file

background, text, headings, lists, bullets, tables, graphs/charts, boxes, images

October 26 - 30

Web reports

.doc word processed reports

audio capture for podcast and as narration for video - micophone with human voice or computer-generated voice at a site like XtraNormal.com.

November 2 - 6

presentation slides

master slides

transitions

animations

audio editing and distribution

slideshows

embed a YouTube video in your presentation -- works only when you are presenting while online, which is a risky proposition

November 9 - 13

videos

second gateway
second portfolio review

.doc report
.doc style sheet
.pdf report
.css html style sheet
.htm report
.mp3 of summary
.ppt slideshow

November 16 - 20

student oral presentations on Web 2.0 / social media company site - schedule

student oral presentations on Web 2.0 / social media site - schedule

go2web20

Examples of social media applications include:

Communication

    * Microblogs / Presence apps: Twitter and Pownce
    * Social networking: Facebook, LinkedIn, MySpace and Avatars United
    * Events: Upcoming.org

Collaboration

    * Wikis: Wikipedia
    * Social bookmarking: del.icio.us and StumbleUpon
    * Social News Sites: Digg, Mixx and Reddit
    * Opinion sites: epinions

Multimedia

    * Photo sharing: Flickr and Zooomr
    * Video sharing: YouTube and Vimeo
    * Livecasting: Ustream and Justin.tv
    * Audio and Music Sharing: imeem

Entertainment

    * Virtual worlds: Second Life
    * Online gaming: World of Warcraft
    * Game sharing: Miniclip.com


Logo Ease - "creating logos made as easy as blowing bubbles" - show us how to make one online

SnapPages - "Website Creation For The Rest Of Us" - try it out; make a homepage and compare it to using KomPoZer.

ComfyPage - free website builder -

Viviti - "build a website as unique and dynamic as you"

 


MyDeco's Design a 3D room - design, furnish and decorate your own room using real furniture and finishes modelled in 3D

PlanningWiz - Online Room Planner Software for Furniture Retailers and Manufacturers, Building Contractors, Realtors and more

 

The Effect Generator - first, look at the tutorial (link on the upper right), then give it a try with both a still image from Flickr and a video from YouTube (menu on lower left labeled "Public Media")

 

Google Gadgets - Enhance your webpage with free gadgets - put a couple on your website and then show us how to put them on ours

Heyzap's embedded widgets (for this one, you're a publisher, not a developer)

Movavi - add the widget to your website - let anyone convert videos anytime

PodiPodi - press Shift+Space - put it on your website and show us how to put it on ours

 

Aviary's Myna - audio editor - view the tutorial, then make a mix

Aviary's Phoenix - image editor - compare to Paint

Pixenate - photo editor

Vocaroo - put an audio greeting on your web

Widgenie - animate your report's chart and embed it into your web - see video tutorial

iGoogle - view the video, make your own iGoogle page, then show us how to personalize it

World Panoramic Photography - embed a panorama in your website - show us how

Panjea - Create Your Own Streaming Internet TV Channel - embed on your website

Jaycut - Create a mix or slideshow from images related to your topic

Fuelly

Freezly - http://dataopedia.com/freezly-com, http://tinyurl.com/m4vjql

OMGPOP -

November 23, 24

portfolio critiques, troubleshooting and rehearsals

November 30 - December 4

flex date

view student videos

begin final oral presentations

up

December 7 - 14

student oral presentations with visual aids - schedule

A Note about Paper

We will not use a common dead-tree version of a textbook for this course. Why? It typically takes two years for a traditional paper publisher to turn a finished manuscript into a textbook ready for the first day of class. To be ready for class in Fall 2009, the manuscript would have frozen in the summer of 2006. That's okay if the subject is Shakespeare. Not much has happened in Shakespeare studies in the past two years. However, quite a bit has happened in the way organizations use information.

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modified: November 3, 2009
by Douglas Anderson
http://toLearn.net/eng260/syllabus.htm