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MBA 604 -- Medaille College -- Spring 1999
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Can you imagine what life's going to be like for these two jokers? Always running with a very small bag of loot. When it's empty, they'll have to make it up as they go along. A course web like this one makes me feel the same way. Are we just writing our own textbook? Are we providing cutting-edge customer service, practicing what we preach about new media? Are we feeling our way (you, too) into the virtual classroom? Are we wasting our time because the Web's going to be like hula hoops or CB radio, blown away by the next fad? If you print out these pages, what are you going to do when they change? And I assure you that every content page will change -- some sooner, some later, some more, some less. But they will change and, I hope, improve because of your questions and feedback. Have fun! Doug
The business environment is changing every day. Macroenvironmental forces, such as the fast pace of technological change, are turning yesterday's tried-and-true methods into today's dinosaurs. Nowhere is this change more evident than in the consumer marketplace. American society continues its trend toward being more affluent, more healthy, and more hedonistic than at any time in our history, and there appears to be little on the horizon that will change this trend in the immediate future. How manufacturers and suppliers of goods and services market their products, however, is changing by the minute. Marketing Through New Media is designed to give you an introduction to the forces shaping the business environment. There are no "tablets in the sky" that will descend to give us definitive answers to the questions that we will raise in the coming weeks - the "textbook" for this subject is being written by all of us as we conduct our daily lives. What we intend to do is get you thinking in non-traditional ways that will leave you poised to take advantage of the challenges and opportunities that new media present to the business community. Like the rest of us, you'll learn as you go along. Today is history. How tomorrow looks is up to you. What we can tell you is that whatever happens, the future is going to be interesting. Good luck, and enjoy the ride! Bruce
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Warning: This web at
toLearn.net/marketing/ is two years old, it's unattended, and the
links are rotting. However, in June 2000, the
server recorded over 10,000 page requests during more than 3,000 visitor sessions from dozens of
countries. Thus, I'm reluctant to take it down completely. Ricci Street | MBA 604 | marketing |