MBA 604 Course Guide: Description & Objectives

MEDAILLE COLLEGE
AGASSIZ CIRCLE
BUFFALO, NEW YORK 14214

MBA 604
Course Disclosure Statement

Section	41-L; Monday/Wednesday 8:15 - 10:20p.m.
Number of Credits	3
Prerequisite	MBA 600
Instructor	Bruce C. Bailey
Instructor Availability	Office H126; Classroom H215
Hours	anytime at bbailey@tolearn.net and by phone 884-3281, X133

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Catalog Description of Course

This course looks at the graphical user interfaces of multimedia presentations and the effectiveness within the business marketplace. Various authoring software packages will be analyzed for their effective use of QuickTime movies, animation, graphics, and still images. Interactive design elements will be a main focus. For example, the layout, choice of interface design elements (e.g. buttons, menus, popups, sliders, etc.), use of color, choice of background textures, and typography within the multimedia presentation will all be studied.

Student Objectives

After taking this course, you will be better able to:

	1. evaluate marketing through new media by applying a customer-oriented marketing philosophy
	2. understand and predict the forces and trends that are shaping marketing through new media
	3. plan for and manage information technology in an organization
	4. use and keep up with the vocabulary of marketing, especially customer service and community-building
	5. use and keep up with the vocabulary of new media, especially usability and interactivity
	6. search for information on the Web
	7. control written, oral, and digital structures for a variety of marketing audiences and purposes
	8. supplement oral presentations with old and new media
	9. as part of a team, develop digital projects for a variety of users and tasks
	10. use basic software skills to develop interactive communities and storefronts on the Web

Over the coming weekend after our first week of class, please rank yourself on each of these ten objectives. Note the "better able to". How able are you now? Use a 1, 2, 3 system: 1 = I'm not very able, 2 = I sound like an expert, 3 = I am an expert.

For example, let's say you have a job interview next week and get asked, "Tell me about a couple of the forces shaping the Web and how they might affect our marketing." How able are you to respond?

Let's say that the interviewer hands you a mouse and a laptop with an open Web connection. "Here, go find ... " How confident are you that whatever the interviewer wants, if it's out there, you'll find it quickly?

On the vocabulary question, we've been very careful about introducing jargon, especially computer jargon, on these pages. Some of the links, however, go to pages that are full of jargon. At a minimum, you should understand all the marketing and new media terms used on the course web (everything with a URL beginning toLearn.net/marketing/).

Weather Report

Which way is the wind blowing? Please email your rankings to Bruce at the links below.

The easy way: save this page as text. In a text editor like Word, cut or copy the ten objectives. Paste them into the email window that pops up when you click Bruce's name below. (Don't worry; the oranges won't come along.) Attach a 1, 2, or 3 to each objective. Send the email.

last update: July 22, 2000
http://toLearn.net/marketing/cds.htm