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Warning: This web at
toLearn.net/marketing/ is two years old, it's unattended, and the
links are rotting. However, in June 2000, the
server recorded over 10,000 page requests during more than 3,000 visitor sessions from dozens of
countries. Thus, I'm reluctant to take it down completely. Ricci Street | MBA 604 | marketing |
Concept Maps Excuse me, but what do you see in your head while you're thinking? That's not something we're used to talking about. Of course, we know how to organize things in the "real" world. For instance, we can fit blocks through holes or rearrange the living room furniture. What about larger spaces, such as Buffalo? I'll bet that your mental map of Buffalo is different from mine, which looks south and is centered around the mile-long street between my house and my classrooms. What about ideas? How do you organize
historical events? More to the point, how are you going to visualize your digital project for this course? You're designing an information system. If you can visualize it as connected objects (whether "pages" or "ideas"), you can communicate to colleagues and customers by drawing boxes for the objects and lines for the connections.
What is a concept map?
InfoWorld Electric, the news and info site of InfoWorld, the weekly information technology magazine, has a site map that uses color effectively. What could they have done with shape, however? Most people use concept maps for brainstorming their own projects. You can also use them to analyze and describe the structure of other people's Web sites and hypertexts. How are these basic units
organized? How else do we navigate? Some of you may have had occasion to look for a recipe in a printed and bound cookbook. As long as there was a table of contents, you could find your way around pretty well. If there was an index of ingredients used, even better. Navigation in hypertext is a little different. It's harder because each writer (author? designer? developer? builder?) gets to make up his or her own navigation and orientation system to replace the staple and the linear 1, 2, 3 page order. You can pretty much count on the top / bottom left / right as everyone's default behavior. But you've had your eye bounce around enough Web pages. You know that the way you integrate text and graphics opens up a world of page-reading possibilities. People are more than willing to abandon the linear text if you reward them with attractive, accessible content. Even better, let them interact with it. Let it behave. What about
nodes? Course Disclosure
What about links? This line-drawing exercise process might enlighten all of us. Let's say I had a version of the above concept map specifically for this course.
Hypothesis: grades tend to be higher when the students' and teachers' concept maps are more similar.
Where can I find out
more? If concept mapping is a new idea, you can find some background at the Concept Mapping Workshop developed by Douglas McCabe at Hong Kong Polytechnic University. His concept mapping page has other resources worth your while, especially those at the University of Twente. Although McCabe concentrates on hierarchical maps, many other kinds are possible. The AIM Lab at the University of Illinois has a page called Kinds of Concept Maps showing a half-dozen others. The next page up has more resources. If you want to pursue the larger ideas behind mapping, a good place to start is Concept Mapping and Other Formalisms as Mindtools for Representing Knowledge, an article by David Johassen of Penn State and Rose Marra of AT&T. For an introduction to an academic application, try the article WebMap: Concept Mapping on the Web by Brian Gaines and Mildred Shaw at the University of Calgary. The Mindtools and WebMap sites, you'll note, are a couple of years old and are examples of first-generation sites. Compare them to the second-generation pages showing off the leading commercial mapping software, Inspiration, published by Inspiration Software Inc. Download a demo of their latest version to see some of the differences. If you download and use the demo, I'd be happy to put your map on this page.
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