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Warning: This web at
toLearn.net/marketing/ is two years old, it's unattended, and the
links are rotting. However, in June 2000, the
server recorded over 10,000 page requests during more than 3,000 visitor sessions from dozens of
countries. Thus, I'm reluctant to take it down completely.
Get much of
the info new and fresh:
Ricci Street | MBA 604 | marketing
computers | design | discussion
forum |
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| the importance of information || the
marketing information system |
| primary information || human - computer interaction |
| new media development || usability |
| secondary information || internet
searching |


Four Basic
Processes
| Writing |
Quality |
Problem
Solving |
Digital
Development |
| plan
/ research |
plan |
define
the problem |
design |
| write
/ revise |
do |
analyze
the causes |
prototype |
| edit
/ workshop |
check |
evaluate
alternatives |
build |
| publish |
act |
propose
and design a prototype |
distribute |
Even though these processes are laid out in four
neat columns, they are iterative. You go
over and over them, they loop back around, and more than one can be going on at once. It's
not unlike how the Earth rotates on its axis, rotates around the sun, rotates with the
solar system within the galaxy, which is part of the Milky Way, which is part of several
larger movements we don't have names for. Yet all the while, we feel as though we're
standing still.
Each of the activities in the columns are
themselves processes with steps within them. If you're familiar with one, you can use it
to help you learn another. |

The
Digital Development Process

The New Media Prototyping Process
the team
design - visual and interactive
human factors - cognitive science, usability
communications - writing and speaking
computer science - electronic networks, software programming
visual design
principles of interface design
components of interface design
human factors
usability testing
gender differences
brain differences
multiple intelligences
writing webs
| Who is the web for? |
market segments |
| What is its purpose, part I? |
your strategic objectives |
| What is its purpose, part II? |
users' tasks, roles |
| What will go into the web? |
words, images, sounds |
| What will go into each node? |
chunks, families |
| What will the web links connect? |
relative links |
| What will the Web links connect to? |
absolute links |
| What will the interfaces / screens look like? |
palettes and grids |
| What will the navigation system look like? |
where? how big? |
| What will be interactive? |
why? |
decision points for construction
tips and tricks |



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last update: May 14, 1998
http://toLearn.net/marketing/design.htm
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