Warning: This web at toLearn.net/marketing/ is two years old, it's unattended, and the links are rotting. However, in June 2000, the server recorded over 10,000 page requests during more than 3,000 visitor sessions from dozens of countries. Thus, I'm reluctant to take it down completely.

Get much of the info new and fresh:

Ricci Street | MBA 604 | marketing
computers | design | discussion forum


topbar.gif (10780 bytes)

peel1.gif (5014 bytes)
juice.gif (1744 bytes)
monobar.gif (1022 bytes)
| the importance of information || the marketing information system |
| primary information || human - computer interaction |
| new media development || usability |
| secondary information || internet searching |

monobar.gif (1022 bytes)

oranlogo.gif (4389 bytes) develop.gif (3440 bytes)

monobar.gif (1022 bytes)

Four Basic Processes

Writing Quality Problem Solving Digital Development
plan / research plan define the problem design
write / revise do analyze the causes prototype
edit / workshop check evaluate alternatives build
publish act propose and design a prototype distribute


globe.gif (5985 bytes)Even though these processes are laid out in four neat columns, they are iterative. You go over and over them, they loop back around, and more than one can be going on at once. It's not unlike how the Earth rotates on its axis, rotates around the sun, rotates with the solar system within the galaxy, which is part of the Milky Way, which is part of several larger movements we don't have names for. Yet all the while, we feel as though we're standing still.

Each of the activities in the columns are themselves processes with steps within them. If you're familiar with one, you can use it to help you learn another.

monobar.gif (1022 bytes)

The Digital Development Process

designing concept mapping
storyboarding / presenting

intelligent borrowing
prototyping (see below)
building plan
acquire (make, scan, buy, download)
manipulate (edit, combine, compress)
assemble
test
evaluate
improve

store
distributing protect (copyright, back up)
present
distribute

monobar.gif (1022 bytes)

The New Media Prototyping Process

the team

design - visual and interactive
human factors - cognitive science, usability
communications - writing and speaking
computer science - electronic networks, software programming

visual design

principles of interface design
components of interface design

human factors

usability testing
gender differences
brain differences
multiple intelligences

writing webs

Who is the web for? market segments
What is its purpose, part I? your strategic objectives
What is its purpose, part II? users' tasks, roles
What will go into the web? words, images, sounds
What will go into each node? chunks, families
What will the web links connect? relative links
What will the Web links connect to? absolute links
What will the interfaces / screens look like? palettes and grids
What will the navigation system look like? where? how big?
What will be interactive? why?

decision points for construction

tips and tricks

monobar.gif (1022 bytes)

Link to TALK (discussion forum)

duobar.gif (1186 bytes)

top.gif (255 bytes)btmbar.gif (5494 bytes)
last update: May 14, 1998
http://toLearn.net/marketing/design.htm