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Warning: This web at
toLearn.net/marketing/ is two years old, it's unattended, and the
links are rotting. However, in June 2000, the
server recorded over 10,000 page requests during more than 3,000 visitor sessions from dozens of
countries. Thus, I'm reluctant to take it down completely. Ricci Street | MBA 604 | marketing |
MBA 604 Course Guide MBA 604 Texts & Resources |
spring 1998 |
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| course description
& student objectives || syllabus |
Journals In spite of all the links below, these journals aren't all available online -- except for the half-dozen marked with an orange pushpin. Most of these links take you to the company that publishes or prints the journal and would be more than happy to sign you up. Meanwhile, you can learn a lot about what they cover as well as the stodgy way that stodgy academic presses market their work. A page like this infuriates some because it's just a long list of uncategorized links. Their browsing feels inefficient when they're clicking in the dark. Others find a page like this useful because it's a careful selection and it's on-site. To go elsewhere they have to enter a new navigation space and learn it. If you're in the former category, you're welcome to try Paul Driessen's list at Tilburg University Updated February 3, 1998
Academic marketing journalsAsia-Australia Marketing Journal Asia Pacific Journal of Marketing and Logistics
Industrial Marketing Management International Journal of Advertising International Journal of Bank Marketing International Journal of Research in Marketing International Journal of Retail and Distribution Management International Journal of Retailing International Marketing Review International
Review of Retail, Distribution and Consumer Research, Journal of Advertising Research Journal of Brand Management Journal of Business-to-Business Marketing Journal of Business & Industrial Marketing
Journal of Consumer Psychology Journal of Consumer Research: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior Journal of Current Issues and Research in Advertising Journal of Customer Service in Marketing and Management Journal of Database Marketing
Journal of Financial Services Marketing Journal of Hospitality and Leisure Marketing Journal of Interactive Marketing (formerly the Journal of Direct Marketing) Journal of International Consumer Marketing Journal of International Marketing Journal of International Marketing and Exporting Journal of Market-Focused Management Journal of Marketing: Journal of Marketing Communications Journal of Marketing Education Journal of Marketing for Higher Education Journal of Marketing Management
Journal of Marketing Research: Journal of Ministry Marketing and Management Journal of Nonprofit and Voluntary Sector Marketing Journal of Personal Selling & Sales Management Journal of Product and Brand Management Journal of Professional Services Marketing Journal of Public Policy & Marketing Journal of Promotion Management Journal of Restaurant and Food Service Marketing Journal of Retailing and Consumer Services Journal of Segmentation in Marketing Journal of Strategic Marketing Journal of Targeting, Measurement and Analysis for Marketing Journal of the Academy of Marketing Science Journal of the Market Research Society Journal of Travel and Tourism Marketing Marketing Intelligence and Planning Recherche et Applications en Marketing Review of Marketing and Agricultural Economics Social Marketing Quarterly
Also, any comments you might want to add about these journals will make the list more useful for fellow students.
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  MBA 604 Course Guide MBA 604 Texts & Resourceslast update: July 22, 2000 by Douglas Anderson and Bruce Bailey Medaille College, Buffalo NY |
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A
list like this is only as good as its links. Let us know if you find dead or inappropriate
links. Let us know especially if you find more than the half-dozen I found at least
partially available online. 