Warning: This web at toLearn.net/marketing/ is two years old, it's unattended, and the links are rotting. However, in June 2000, the server recorded over 10,000 page requests during more than 3,000 visitor sessions from dozens of countries. Thus, I'm reluctant to take it down completely.

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Ricci Street | MBA 604 | marketing
computers | design | discussion forum


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Mailing Lists

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| administrative address | | list address | | purpose of E-CARM | | email etiquette |
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A mailing list lets you share information via e-mail with many people, usually on a specific topic or for a specific purpose. Just like a magazine, you choose to be part of a mailing list by subscribing to the list. It is then sent to you. The TALK discussion forum for this course is more like a newsgroup than a mailing list.

How does a mailing list work?

A subscriber sends a message to the mailing list's e-mail address. This same message is then re-distributed to all of the people subscribed to the list. Most lists let you choose whether to receive each email individually or to receive a digest. The digest can go out periodically or when the backlog has grown to a certain size.

I subscribe to the web-design list. It's very active, so I get it in digest form. Two or three times a day, I get an email that's about 32 kb in size.

Because mailing lists have their origins in the academic community, many mailing lists address academic and research-oriented topics. However, many mailing lists exist for non-academic topics as well. Liszt will get you started with the tens of thousands. Reference.com is another place to find, browse, search, and participate in over a hundred thousand discussion forums.

For example, Market-l is a mailing list that gets 2,000 postings a month. Many of them are "me toos" or rants that you can pass over. To subscribe, send an e-mail to mail@amic.com, and write

subscribe market-l

in the body of the message. Don't put anything else because a machine is going to process it and the machine will try to interpret your polite thank-you as a command. I know, the machine's not real bright.

You'll soon get an email response and soon after that you'll start getting the list's mail. If you have a digest option, I recommend that you use it. You'll get one email every day or so that has a table of contents and all the messages one after another.

Liszt also has concise introductory material about the history of organized email, the technology that makes it work, and the common-sense rules -- called netiquette -- that keeps it civil.

Managing a mailing list can be a lot of work -- for example, keeping track of all the messages that are received and sent, and keeping track of who subscribes to the list and who quits and who just changed email addresses.

List owners frequently use software that automates the management of these mailing list functions.

The three common mailing list management programs:

Lsoft’s LISTSERVTM
Majordomo
ListProc by CREN (Corporation for Research and Educational Networking)

list serv
the complete list of 16,000

At LSoft, you can browse brief summaries and subscribe to those lists with topics of interest to you.  Guaranteed: you click on a few of these and your mail box will never be empty!

LISTSERV is so popular that mailing lists in general are often called listservs. (See # 10 below; they're using Majordomo and calling it Listserv.) Other than when you subscribe and unsubscribe, the three software programs behave the same and you won't notice or care which one the list owners use.

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Administrative Address

Administrative requests -- a request to be added to the list, dropped from the list, or asking for an index of messages that have been sent to the list -- are sent to the list's administrative address.

There may be a person on the other end of this address, but most often administrative requests are received and interpreted by LISTSERV, Majordomo, or ListProc.

For example, I recently heard about a new list called E-CARM for discussions of electronic commerce. I got the address at Florida State and learned that they used ListProc. So I sent an email -- not to E-CARM but to ListProc:

listproc@lists.fsu.edu

Because my email was going to a machine and not a person, I didn't bother with the howdies and intros. In fact, they would confuse the machine. In the message area I wrote:

subscribe e-carm Douglas Anderson

Almost immediately, I received this return email from ListProc.

Subj:    SUBSCRIBE E-CARM DOUGLAS ANDERSON
Date:    98-02-09 08:20:32 EST
From:    listproc@lists.fsu.edu
Sender:    listproc@lists.fsu.edu
Reply-to:    listproc@lists.fsu.edu
To:    dougand@aol.com

Subscription requests are not automatic for this list. Your request has been forwarded to judiemul@kc-inc.net for approval.

Fifteen minutes later, I received another email. Here's the first part; the rest is below. Note that it's coming from Majordomo.

Subj:    Welcome to e-carm
Date:    98-02-09 08:34:58 EST
From:    Majordomo@c3po.kc-inc.net
Reply-to:    Majordomo@c3po.kc-inc.net
To:    dougand@aol.com
--
Welcome to the e-carm mailing list!

Please save this message for future reference. Thank you.

If you ever want to remove yourself from this mailing list, you can send mail to <Majordomo@lists.kc-inc.net> with the following command in the body of your email message:

unsubscribe e-carm

or from another account, besides dougand@aol.com:

unsubscribe e-carm dougand@aol.com

If you ever need to get in contact with the owner of the list, (if you have trouble unsubscribing, or have questions about the list itself) send email to owner-e-carm@lists.kc-inc.net .

This is the general rule for most mailing lists when you need to contact a human.

Contact Info:

Judie Mulholland <judiemul@kc-inc.net>
Rajiv Kaushik <rkaushik@admin.fsu.edu>
List Moderators

[Last updated on: Fri Feb 6 11:50:56 1998]

{ more below }

You would not have this kind of contact with a newsgroup; the newsgroup is more likely to have a FAQ that covers the information in the rest of Judie and Rajiv's email.

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List Address

The other address is for the mailing list itself. This is the address to which you send messages for dissemination to the entire mailing list. You can, of course, also reply directly to the author of the message.

Some lists are moderated. This means that each message is reviewed by a human to ensure that it is appropriate and in keeping with the purposes of the list before it is redistributed to the list's subscribers. The moderator tends to delete spam before the list members see it.

Even though the moderator is there, you should follow the same advice I gave you for newsgroups: lurk, read the FAQ, don't shoot from the hip.

Some lists are restricted -- subscriptions to the list are not available to the public. For example, some police mailing lists require a badge number and a check with the officer's local supervisor.

Still other lists are completely open: they are unmoderated, open to anyone, and a person does not have to subscribe in order to send messages to the list.

Judie and Rajiv are doing a great service -- unpaid, time-consuming, and generally thankless -- for the community of folks interested in electronic commerce. In addition to the subscribe / unsubcribe info, their welcoming email also included the following on E-CARM's purpose and on netiquette in general.

Note that they are declaring the list unmoderated. I take that to mean that if everyone stays on topic, they'll be happy to let the majordomo software do all the work. If the time comes (as indeed it did often in the two weeks after I subscribed) when they need to intervene a little, they will. Meanwhile, here's what the want new subscribers to know.

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Purpose of E-CARM

For hundreds of years, librarians have been responsible for classifying, cataloguing, indexing and retrieving information, but the true value of these tasks didn't become manifest until computers came into widespread use. Likewise, with the advent of the world wide web and e-commerce, the need to actively and aggressively manage a wide spectrum of rights (privacy, access, free-speech, copyright, trademarks / secrets, patents, etc.) -- regardless of whether they are derived from statute, contract, or convention -- is now coming to the fore.

Against this backdrop, it is the aim of E-CARM to serve as a forum where we can discuss issues related, but not limited, to:

* secure transactions
* the use of digital signatures and certificates for signing documents
* competing rights management models
* the challenges posed by the buying and selling of intangible goods
* supporting technologies and approaches for enabling e-commerce,
   e.g. ECMS, watermarking, cryptolopes, smart cards, EDI, etc.
* measurement and accountability
* interoperability
* the development of standards

While the list is open to all interested parties, ideally, we would like to see the bulk of the discussions directed towards managers and administrators who will be responsible for the implementation of new technological approaches into their current business/administrative practices.

In short, E-CARM has been set up in order to provide an opportunity for the exchange of ideas, opinions and information. While we do not permit advertising per se, the list may be used for announcements of events, products / services, publications, proposals, new sites / reports / initiatives, pending legislation, and so on.

Given the fact that the issues raised by this list should be of interest to a global audience, we would like to point out that while English as the language of discussion may predominate, we would encourage anyone who feels more comfortable expressing themselves in their native language to do so and the rest of us will do our best to accommodate you.

Finally, it is our hope that the discussions taking place on E-CARM will not only stimulate ideas for innovative approaches to e-commerce and rights management, but when taken as a whole, they will become an invaluable resource to the pioneers and practitioners who are endeavoring to bring about a paradigm shift that will usher in a new world order.

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Email Etiquette

Because this list is NOT moderated, we ask subscribers to follow some general guidelines:

1. Try to keep discussion focused on topics related to e-commerce and rights management issues. When participating in a general discussion, label as the "subject" the topic or message you are responding to, as several strands of discussion may be going on at once.

2. When replying to a message, please provide only a summary of what you are replying to or delete all of the original message except what is pertinent to understanding your response.

3. Pick a good "Subject" header. Replying to a subject that says "Re: Digest No. 51" is easy but makes it hard for others to find out what you are posting about. The result is likely to be that folks will delete your message without reading it.

4. Watch your "cc" and "bcc" headers. Try to erase the duplicates being sent out.

5. If you have a response to a message not likely to be of general interest, address it to that individual, rather than replying to the whole list. Unless you address them differently, all your replies to the list get general distribution. If you sent in a post and you get lots of interesting replies but see that they have not been sent to the list,
summarize them and send them to the list so that all of our subscribers can benefit from them. By the same token, try to avoid burdening the list with excessive me-tooism.

6. Do not send subscription related commands to e-carm@lists.kc-inc.net.   Those messages go to the listserv server at: majordomo@list.kc-inc.net  (I realize that we are repeating ourselves here, but this one can't be emphasized enough!)

7. As much as possible, stick to the topics of the list which have been outlined in the welcome statement.

8. If you are unhappy with the direction of the list, start a thread on a subject that interests you. The list will become what you make of it, nothing more, nothing less.

9. No ads, however product / service announcements of general interest to the list (within reason) will be permitted.

10. Listserv automatically deletes subscribers whose mail bounces for four days. If you stop getting mail, please check and see if you are subscribed.

11. Above all, be nice. We all make mistakes. Courtesy and civility are the hallmark of the Internet. If we remember that, we will all benefit. Based on the experience of veteran lists, it has been suggested that in order to avoid becoming involved in a heated argument, try keep the following rules of good conduct in mind:

oratiny.gif (844 bytes) understand the other person before seeking to be understood
oratiny.gif (844 bytes) assume the other person is well-intentioned, and seek to make this assumption explicit
oratiny.gif (844 bytes) assume that there is a way of framing the issue that makes both of you "right"
oratiny.gif (844 bytes) try to build a person-to-person relationship with the other person
oratiny.gif (844 bytes) as far as possible, deal with it privately rather than publicly
oratiny.gif (844 bytes) don't leave important issues unspoken, even if they are difficult to raise i.e., get it on to the verbal channel, explicitly, and don't leave it to the nonverbals
oratiny.gif (844 bytes) if all else fails, slow the process down

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Link to TALK (discussion forum) Weather report: I didn't make much effort to gussy up this page because I wanted to preserve the flavor of the original e-mails. What part of this page is foggiest? What part is clearest? I hope you subscribe to a list soon.

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btmbar.gif (5494 bytes)Last update: July 22, 2000
http://toLearn.net/marketing/maillist.htm