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Warning: This web at
toLearn.net/marketing/ is two years old, it's unattended, and the
links are rotting. However, in June 2000, the
server recorded over 10,000 page requests during more than 3,000 visitor sessions from dozens of
countries. Thus, I'm reluctant to take it down completely. Ricci Street | MBA 604 | marketing |
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The Production Concept Holds that consumers favor products that are available and affordable. Management emphasizes production and distribution efficiency. Examples include Ford's Model T and Texas Instruments. The Product Concept
The Selling Concept Views consumers as unwilling customers whose inherent opposition must be overcome to make a sale. Most often used today for unsought goods (e.g. insurance, organ donation requests). Tends to encourage sellers to misrepresent their products or services and can lead to problems in maintaining high customer satisfaction. The Marketing Concept Links the company's success with the consumer's continuing satisfaction. Its "outside-in" approach starts with a well defined target market and an analysis of their needs and wants. Then it builds the company's offering around meeting those needs better than the competition. The Societal Marketing Concept Adds to the marketing concept the idea that the company should contribute to the betterment of society as a whole.
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