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Ricci Street | MBA 604 | marketing
computers | design | discussion forum


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| course description & student objectives || syllabus |
| texts & resources || assignments & evaluation |
| special requirements & self-assessment || software competencies |

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Think about when you'll finally be the boss. Who will you want your organization to hire right out of MBA school? If MBA's are going to help lead the organization into the future, they will have to keep learning to do things differently and to think differently. Part of this course is our structuring a safe environment for you to think in new ways about new ideas.

When I'm learning a new skill or or taking in new information that challenges what I've always thought about something, I go through a sequence of thinking modes.

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At first, I want to learn the bottom-line truth from an authority I can trust. I want to use the best way to find the right answer. Just tell me, and I'll do it.

Soon I realize that with this skill or subject, as with everything else, uncertainty and ambiguity rule. It depends. So I try the anything- goes mode. I don't have any rules or enough experience I can apply to resolve conflicting ideas. All I can do is figure that everyone is entitled to their opinion and that my opinion is as good as theirs.

oarl.gif (862 bytes) Mode II

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Gradually, I learn to use appropriate criteria to see not black and white but shades of gray. But then that's all I can see, shades of gray. So I turn cynical in that mode and figure that it's all a game. Give 'em what they want. Pile it higher and deeper.

But games matter, don't they? If I apply my values, I can start to play the games well enough that I sometimes win. As I win, as I realize that context is what matters, I start to play for real.

oarl.gif (862 bytes) Mode IV

As you wrestle with graduate school, with marketing, with new media, and with the course project, you'll probably find yourself going through a similar set of thinking modes.

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And you're supposed to do all that out-of-the-box thinking in nine weeks? While performing in written, oral, and digital form? And we're supposed to be able to discern the difference so that we can rank you on a bell curve?

A Philosophy of Grading

Grading widgets or eggs makes a lot of sense. Grading people is offensive. Early in this century, the grading of widgets was applied to people because the people made the widgets. Note how most classrooms still look like piecework factories. Replace the PC with a sewing machine and you're staring at the back of the heads of the folks in the row in front. Eyes on your own work, please. Collaboration is a waste of time, so let's call it cheating.

Today, that  system is irrelevant to your growth. Raise your hand if you intend to get a benchjob in a piecework factory. Unfortunately, to many people that system is harmful because it doesn't begin to measure how intelligent they are.

In a piecework factory, the big trick is to survive until payday. You've been in classes like that. Just give me a grade, any grade, and let me outa here.

This Industrial Age system has no place in graduate school. If you aren't your own hardest grader by now, there's not much that more grades can do.

In this course, we're compromising by giving categories and crude measures. We have scheduled enough activities that we're going to be making most decisions between 5 and 4. Using a carrot rather than a stick, we'll save the plaques for the top three. If 5 is the far right end of the scales above and 4 means you're making a sincere effort and progress toward that far right end, you should be able to assess yourself.

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Link to TALK (discussion forum)What's your philosophy of learning and grading?

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oarl.gif (862 bytes) Assignments & Evaluation

last update: April 27, 1998
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