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Warning: This web at
toLearn.net/marketing/ is two years old, it's unattended, and the
links are rotting. However, in June 2000, the
server recorded over 10,000 page requests during more than 3,000 visitor sessions from dozens of
countries. Thus, I'm reluctant to take it down completely. Ricci Street | MBA 604 | marketing |
Ripples and Quakes
Advertising Holy Grail At Adtech in January 1998, Dave Werthheimer of Paramount Digital Entertainment said that the Internet is destined to become a forum for entertainment as opposed a technological medium. "Once technical issues are worked out, talking about Net technology will be about as interesting as talking about the Yellow Pages". In a poll of 5,800 Internet users reported by Nua, it was found that people spent 60 percent more time surfing the Net than watching television. In addition, the longer they had been online the less time they spent watching TV. Meanwhile, exponents of Web TV are claiming that this is a result of the arrival of TV online and believe that advertisers will be in a position to target specific audiences more effectively than they currently do in any other medium. The Web "is the Holy Grail of advertising," said Art Cohen, vice president of advertising at Your Choice TV.
Cable TV How fast can the Web get? Three titans of the personal computer industry, Compaq Computer, Intel and Microsoft, joined forces in January 1998 with most of the nation's largest telephone companies. They want consumers to receive Internet data over regular telephone lines at speeds much higher than are currently possible. The formation of this group is one of the most significant early moves in what promises to be a year-long battle between telephone companies and cable television companies for control of how consumers get high-speed access to the Internet. The cable industry is pinning some of its hopes for growth on cable modems. This service is available to 10 percent of the nation's homes yet only 100,000 people have signed on for this service thus far.
Car Dealers Power to the people?
Libraries Can this "book" be "overdue"?
Is total digitization imminent? Walt Crawford's "Paper Persists: Why Physical Library Collections Still Matter" looks at the limitations of digital media and at who uses libraries. Crawford argues that for now and the foreseeable future, the value of online resources will be to enhance and extend library collections. Any good information center will combine appropriate technologies, including the printed page. Klemperer, Katharina and Stephen Chapman. "Digital Libraries: A Selected Resource Guide" 16(3) (September 1997): 126-131 (). A September 1997 overview from Information Technology and Libraries of digital library issues, draft standards, and technologies, as well as strategies for staying current in the field.
Music Stores Humpty-Dumpty had a great fall According to Wired, online radio pioneers are preparing for when people will be listening to radio online while being given the option to there and then buy whatever record it is they are listening to. The potential for increased sales and distribution is enormous. Promoters claim the emergence of radio on the net will turn advertising protocol on its head. However the problem of reaching global markets has not been fully worked out. Most servers are not capable of sending out thousands of streams at once, never mind millions. More companies are looking towards multicasting as an intermediary way to send out streams without servers breaking down.
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