We'll pay special attention to content later. For the moment, choose only the site's primary purpose:

to inform
to educate
to entertain
to persuade (or sell)

Primary audience:

Organizing principle:

How is the site organized overall?
(examples: like a book; chronologically; product by product)

Could you draw a picture or diagram of that organization? To give you the maximum flexibility, use whatever medium you find    easiest -- from a paint program to a doodle on a dinner napkin -- and hand it in separately.

First impression:

Can you can tell where you are immediately? Yes No
Do the opening screens have strong eye appeal? bad poor average fair good (choose one from menu)
Do they make you want to continue exploring? Yes No

Graphics / sound / video:

Mechanics

Frustration factor:

How fast did the page download? way too slow too slow tolerable fast enough surprisingly fast (choose one from menu)
If you had to wait, what seemed to slow it down?

one big graphic?	Yes No
a large number of small graphics?	Yes No
interactive or wizbang fancy stuff?	Yes No

Was your computer able to handle all the fancy stuff?  Yes No

Did the wizbang stuff get in the way of the content?  Yes No

Vocabulary:

Further information:

Was a contact person or email address readily available? Yes No

What did you like best?

as well better not as well because ...

as well better not as well because ...